Your agent handles the calls, quotes and follow-ups.
Custentic builds custom AI agents and automation workflows for service businesses, from trades and clinics to salons, law firms and agencies. We find the work that falls through the cracks and build the thing that catches it. Fixed price, no subscription.
Launch pricing: first 3 clients- Inbound call answered
- Details captured: new enquiry
- Booked Thu 09:00 · SMS confirmation sent
- Urgent flag → routed to a human
From messy inbox to done.
Requests come in however they come in. The agent sorts each one and finishes the job, or hands it to a person.
The leaks aren't dramatic. They're quiet.
Calls and enquiries that go unanswered because everyone's busy.
Quotes and proposals that sit for days before anyone follows up.
Appointments that no-show because no reminder went out.
Happy customers who'd leave a review if someone just asked.
None of these are hard problems. They're just the ones nobody has time to fix properly, because the work itself comes first, the admin piles up, and the phone keeps ringing.
Custentic finds the leaks and builds the thing that plugs them.Different businesses. Same leaks.
Every build is custom, but the patterns repeat. Here's what an agent or automation typically looks like in each industry. These are example use cases, not client results.
Trades & home services
Example use caseAfter-hours call agent that captures the job, books a slot and flags emergencies to the owner.
Dental & clinics
Example use caseAppointment confirmations and reminders that handle reschedules and fill cancelled slots.
Salons & spas
Example use caseBooking assistant on SMS and web chat, plus rebooking nudges a few weeks after each visit.
Law firms
Example use caseIntake agent that qualifies new enquiries, collects case details and books a consult.
Real estate
Example use caseLead routing that tags each enquiry by source, assigns an agent and schedules viewings.
Ecommerce
Example use caseOrder-status and returns assistant, with post-purchase review requests.
Agencies & professional services
Example use caseProposal follow-up sequences and weekly client report digests pulled from your tools.
Something else?
If your business runs on enquiries, bookings and follow-ups, the same building blocks apply. Tell us about it →
Two things. Both custom.
Every build starts with one question: what's costing you time, money or customers right now? The answer tells us whether you need an agent, a workflow, or both wired together.
AI Agents
Software that handles a live interaction start to finish. It answers a call, captures the details, books the appointment and sends the confirmation, without waiting for someone to click a button.
Every agent is built around the way your business actually works, not a generic template you have to bend around.
Automation Workflows
Connections between the tools you already use, like your CRM, calendar and invoicing, so information flows between them without anyone copying and pasting between tabs.
Three steps. No surprises.
A short call, a fixed-price build, then it runs. If something needs a human, it goes to a human.
Audit
- Map the workflow
- Find the leaks
- Agree the fixed price
Build
- Agent + workflows
- Connect your tools
- Test on real cases
Run
- Hand-off walkthrough
- Live in your business
- Human handoff ready
One person. One build. Your workflow.
You talk to the person who builds it. No account managers, no handoffs, no ticket queue. When something needs explaining, the person who wrote it explains it.
Custentic Built for you
- Custom agents built around your services, hours and edge cases
- Fixed price, scoped and agreed before any work starts
- Human escalation path in every build, not an add-on
- Works with the CRM, calendar and invoicing you already use
- The person who builds it is the person you talk to
- No subscription. Running costs passed through at cost
Generic chatbots & agencies
- One template you bend your business around
- Monthly seats, tiers and per-user pricing
- Guesses when it doesn't know the answer
- Another tool to log into and keep in sync
- Account managers and support tickets
- Locked into a platform to keep it running
It works while you don't.
Fixed price per build. Scoped upfront.
No tiers, no monthly seats. Every build gets its own scope and its own price, and you know exactly what it costs before you commit.
Single agent
One focused agent for one leak, like missed calls or quote follow-up.
- Workflow mapping call
- One custom AI agent
- Human escalation path
- Hand-off & walkthrough
Agent + workflows
Most commonAn agent wired into your CRM, calendar and invoicing so the whole chain runs.
- Everything in single agent
- 2–3 tool integrations
- Automation workflows
- Reporting digest
Custom system
Multiple agents and pipelines across calls, leads, jobs and reviews.
- Multi-agent setup
- Custom routing logic
- Full job-to-invoice pipeline
- Optional monthly retainer
These are starting points, not fixed packages. Your final fixed price depends on scope: how many agents and workflows, which tools we connect, and how custom the logic is. You get the exact number in writing before any work starts.
There's no subscription. Running costs like phone minutes, SMS, AI usage and hosting are billed by the providers and passed through at cost, with no markup.
Questions, answered.
Something else on your mind? Ask it directly, you'll get an answer from the person who builds it.
What kind of businesses do you work with?
Any service business that runs on enquiries, appointments and follow-ups: trades and home services, dental and clinics, salons and spas, law firms, real estate, ecommerce and agencies. If you lose time to calls, chasing and admin, we can probably help.
Is this a subscription?
No. The build is a one-time fixed price. Small running costs like phone minutes, API usage and hosting are passed through at cost. An optional monthly retainer exists for tuning and extending, but it's never the opening pitch.
What happens when the agent can't handle something?
It doesn't guess. Every build has a human escalation path: if a caller says something the agent can't handle, it routes to you or your team.
Do I need to change the tools I already use?
Usually not. We connect your existing CRM, calendar, phone system and invoicing so information flows between them.
How do I find out what my build would cost?
Tell us what's not working and what's eating your team's time. We'll scope it and give you a real number before any money changes hands.