What we build, and what it does for you.
Every build starts with the same question: what's costing you time, money or customers right now? The answer tells us whether you need an AI agent, an automation workflow, or both wired together.
For work that needs a judgment call.
An AI agent handles live interactions with your customers: calls, messages and follow-ups. It follows your rules, uses your tone, and hands off to a real person the moment something needs human attention.
Never miss an enquiry
Your agent answers when your team can't. It takes details, books appointments and escalates anything urgent. The customer gets a real conversation, not a voicemail.
Example use cases: a plumber mid-job, a dental front desk at lunch, a law firm after hours, a property manager during inspections.
Follow up before they move on
Open quotes and proposals get a check-in on your schedule. It's not a generic "just following up": the message knows what was quoted, when, and what the next step is.
Example use cases: a contractor's open estimate, an agency proposal, a clinic's treatment-plan quote.
Cut no-shows
Confirms and reminds ahead of each appointment so your calendar actually holds. Handles reschedules without your team touching it.
Example use cases: service calls, salon appointments, discovery calls, tutoring sessions.
Get reviews without chasing
Reaches out once the job is done. Happy customers get the review link. If someone's unhappy, the owner hears about it first, before it reaches Google.
Example use cases: trades, hospitality, clinics, ecommerce.
For the repetitive stuff nobody wants to do.
Workflows connect your tools and move information between them, so nobody has to do it by hand. Nobody copies and pastes between tabs, and nobody forgets to update the spreadsheet.
Lead routing and CRM updates
A new lead is added to your CRM, tagged by source and assigned to the right person, and the follow-up gets scheduled automatically. Nothing sits in an inbox waiting.
Example use cases: agencies with multiple lead sources, real-estate teams, clinics with online booking forms.
Job-to-invoice pipelines
A job gets marked complete, the invoice is generated, the customer is notified and payment is tracked, with no manual handoff between tools.
Example use cases: field service, freelancers, project-based agencies, maintenance companies.
Reporting and notifications
Daily and weekly summaries are pulled from your actual data and sent where your team already looks: Slack, email or a dashboard.
Example use cases: any business that checks three tools to understand how the week went.
System sync and cleanup
Your tools should agree with each other. When something changes in one place, it updates everywhere else, and duplicates get caught before they cause problems.
Example use cases: businesses running a CRM, a booking tool and accounting side by side.
The non-negotiables.
These aren't add-ons or upsells. They're how every Custentic build works.
A human escalation path. The agent never guesses on things that matter.
A fixed price, agreed before any work starts.
A hand-off walkthrough so your team knows how it runs.
Built around the tools you already use.